Meet Buttr: the operator app for people who are the support team

Buttr: "they named the app after me. correct decision."

Krispy has a native operator app now. It's called Buttr, it runs on iOS and Android, it's part of Krispy Cloud, and it's rolling out to Cloud subscribers now. When the bot decides a conversation needs a human, the phone that buzzes is yours — and the thing that opens is built for exactly one job: tag in, reply, get back to your life.

Telegram isn't going anywhere. It stays the free, default handoff channel forever. The app is a second lane, not a replacement.

Why build an app after a year of saying "no new dashboard"?

Fair question, because "no new dashboard to babysit" has been on our homepage since day one. Here's the distinction we care about: a dashboard is a place you go. You open a tab, you watch a queue, you are — functionally — logged into a job. Every support tool ships one, because every support tool is sold to support teams, and teams need a room to sit in.

Krispy's whole bet is different. Intercom sells to support teams trying to talk to customers less. Krispy sells to the person who is the support team — the founder, the solo dev, the two-person studio. You don't need a room to sit in. You need to be interrupted correctly, maybe four times a day, and not interrupted the other twenty-three hours.

That's what Buttr is: the anti-dashboard. Nothing to watch, nothing to keep open. It does not exist until the bot needs you — then it buzzes, you handle one conversation, and it goes back to not existing. "The AI answers, you tag in" was always the pitch; with a purpose-built native app on the human end, it's now literally true end-to-end.

What does the Buttr app actually do?

Four things, and deliberately not a fifth:

• A buzz, not a badge count. A handoff fires a real push notification with the visitor's actual question — the same escalation logic that pings Telegram today.
• An inbox of live handoffs. Only conversations that need a human. No "all conversations" view, no bot chatter to scroll past. Swipe a card to resolve it when it's done.
• Tap into the thread. Full transcript — everything the visitor and the bot already said — and your reply lands live in the widget on your site, same as the Telegram lane. Quick-reply pills cover the openers ("on it, give me a sec") so a handoff costs you one thumb, not two.
• Knowledge-base edits on the go. Answered the same question twice this week? Teach the bot from the couch, so next time there's no handoff at all. The best notification is the one the bot no longer needs to send.

That's the surface area. No analytics tab, no team seats, no settings labyrinth. The heavy configuration stays in the web studio where it belongs.

Is Telegram going away?

No, and it never will. Telegram is the free channel — self-hosters wire it in three minutes with two secrets, Cloud users connect it in onboarding, and everything we've written about the handoff architecture applies to both lanes. If Telegram is where you live, you lose nothing.

Buttr is for the people who wanted the handoff to feel like a first-class part of their phone: a proper push, a proper thread, a swipe. It's a Krispy Cloud perk — part of the $19/mo plan alongside hosted ops and the visual studio, and it's included from day one of the 14-day free trial, not held back for paying accounts — because the always-on push infrastructure it rides on is the part we run for you.

When can I get it?

It's rolling out now. If you're on Krispy Cloud — including the 14-day free trial, from day one — you're in as it lands. App Store and Play Store listings are in the pipeline, and we'll say so loudly (here, and in your dashboard) the moment there's a button to press. We're not going to link you to a store page that doesn't exist yet; that's not how this bakery operates.

One Spotify-style note: the subscription itself lives on the web. You subscribe to Krispy Cloud at krispy.ai, and the app comes with it — there's no in-app purchase, no separate app pricing, no per-seat anything.

The honest summary

Self-host stays free and Telegram stays the free channel, forever. Krispy Cloud now includes Buttr, a native operator app that makes the human half of the handoff — the buzz, the reply, the resolve — feel like it belongs on your phone instead of borrowing someone else's messenger. It's rolling out now, and the day it's downloadable you'll hear it from us first.

The bot still answers. You still tag in. Now there's a purpose-built thing to tag in with.